The Doors – Sparrow Country Joe & the Fish
2nd Edition
Framed Price sold $950.00
Item Number FD050-PO
ARTIST Victor Moscoso
DATE Mar 3, 1967
VENUE Avalon Ballroom (San Francisco, CA)
SIZE 14″ x 19 15/16″
Frame Size
Post Card Size 5×7
The postcard was printed once before the concert and measures 5″ x 7″. It has white ticket outlet information like that of the 2nd printing A poster.
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. At the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could “make some money doing posters for those guys.” In 1966, he began designing posters for the Avalon Ballroom; and under his own imprint, Neon Rose, a series for the Matrix, a San Francisco nightclub. Moscoso’s style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.